Food as a Weapon: the Hunger for Power
Collaborating with The British Museum and staged at Room 3, the conceptual exhibition, Food as a Weapon: the Hunger for Power, explores how food production and distribution are related to power, exploitation and control of natural resources. The main exhibit object, Wild West Weaving, indicates the issue of food control and the subsequent exploitation of people and land by using irony to reinterpret familiar objects and environments. Inspired by this concept, we proposed that visitors be immersed in a ‘Super Power Market’, where they could choose products and collect receipts to better understand the mechanics of food control and its use as a political weapon.
| Role | Concept development
Graphic design
UI design
| Year | Dec 2018
| Location | Room 3, The British Museum,
London, UK
| Client | The British Museum
Room 3
Room 3 is a small gallery next to the Great Russell Street Entrance at the British Museum
Selected object on display:
Anti-social wild west weaving
made by Pat Courtney Gold, an art installation that discusses the removal of indigenous people from their land and the loss of identity (Source: The British Museum)
Exhibition experience
an easily recognisable ‘access to food’ experience to convey the message of food as a weapon
Spatial plan
Member card registration
Products
5 selected staple food and the main display object become products to deliver the story of food control
Package design detail
Visualisation
Spatial design model
Checkout
a receipt that corresponds to the selected item will be produced at the check-out point
| Credit |
Design Strategy: Jennifer Yang
Spatial Design: Chi Chung and Tarit Gautham
Visualisation: Chi Chung
Graphic Design: Wei Mao
Idea Coordination: Sophya Welle
Concept Development: Chi Chung, Tarit Gautham, Wei Mao, Sophya Welle and Jennifer Yang